Scaricare We First: How Brands and Consumers Use Social Media to Build a Better World – Simon Mainwaring PDF ePub Mobi [EBOOK]

Scaricare We First: How Brands and Consumers Use Social Media to Build a Better World – Simon Mainwaring PDF ePub Mobi [EBOOK]

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Descrizione di We First: How Brands and Consumers Use Social Media to Build a Better World – Simon Mainwaring

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We First: How Brands and Consumers Use Social Media to Build a Better World

Simon Mainwaring

Genere: Economia

Prezzo: 7,99 €

Data di pubblicazione: 07/06/2011

Editore: St. Martin’s Press

Venditore: Macmillan


Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

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